The organization currently has a 50 percent retention rate, and one of the key components is the value added services it provides to its clients
This client wanted a strategic energy partner that could help it and its clients more effectively navigate the changes in procurement, compliance, risk, power quality and reliability.
Opportunity
By taking a thought leadership position and through our stakeholder relations, we gained access to the CEO
He thought highly of our reputation, and the synergy between his company and ours when it came to customer education, service, strategic energy management and savings
The business contracted us to serve as the energy advisor, and we built a program for the owners to introduce us, endorse us and create large group forums, so we could reach C level executives and share best practices for their operations
Impact
The organization looked liked a visionary for providing these value added services, and it helped with customer retention
For Acclaim, it reduced our cost of lead generation and acquisition, giving us pivotal access to C level officers and increased brand familiarity and favorability
