John D. Elder is a proven entrepreneur and energy innovator with decades of experience building successful businesses from the ground up. His journey began in high school with a roofing company that grew into a multi-million-dollar enterprise. Later, as founder and president of The Resource Alliance Group, John helped displaced energy executives launch new ventures through strategic planning and financing, ultimately integrating his company into the Houston Technology Center’s energy practice. 

Recognizing the opportunities in Texas’ newly deregulated energy market, John launched Acclaim Energy in 2003. Under his leadership, Acclaim has become a trusted advisor for commercial and industrial enterprises, hospitals, municipalities, universities, and government entities across the U.S. and Mexico. His strategic vision has driven the development of customized energy management programs, risk mitigation strategies, and renewable energy solutions that help organizations lower costs, reduce emissions, and improve resilience. 

John’s ability to identify emerging trends—such as utility-scale microgrids—positions Acclaim Energy at the forefront of innovation. His commitment to excellence and client success has resulted in industry-leading customer retention rates, consistently in the high 90s, reflecting the trust and value Acclaim delivers. Today, John continues to lead with bold thinking and a passion for creating measurable impact across the entire energy value chain.